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WOKA MEDIA

&

WEST LONDON FILM FESTIVAL

Present

The Art of Movie Marketing: A Masterclass for the Film Industry

  • Facebook
  • Instagram
16 Aug 2024, 18:00 BST
Zoom Conference

Masterclass Overview: What to Expect

Welcome to "The Art of Movie Marketing: A Masterclass for the Film Industry." In this comprehensive course, we will delve into the key elements of crafting a successful film marketing campaign. From developing a strategic plan and leveraging digital and social media to maximising collaborations and events, this masterclass will equip you with the tools and insights needed to elevate your film's visibility and impact. Join us to explore effective strategies, real-world case studies, and practical techniques designed to help you engage audiences and achieve your marketing goals.

Strategy

Developing a Strategic Plan

Outline a cohesive marketing strategy, focusing on the film's unique selling points and target audience, including key elements like teaser campaigns and official trailer launches.

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Utilising Digital and Social Media

Leverage social media platforms and digital advertising to build anticipation, engage with fans, and create buzz through engaging content and interactive campaigns.

Red Carpet Entrance

Maximising Collaborations and Events

Enhance visibility and reach through partnerships, cross-promotions, and well-executed premiere events, ensuring a strong presence both online and offline.

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